Lincoln could bring old names back

"El Relámpago(LZone) - Humanity First!" (lightningzone) 11/27/2013 at 15:38 • Filed to: None

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Because China.

Not sure if names make a premium brand, especially when the products are not that premium.

Source

MtrRider Just Wants Doritos > El Relámpago(LZone) - Humanity First! 11/27/2013 at 15:42

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If they start making cars that look like that I don't care what the hell they call it.

El Relámpago(LZone) - Humanity First! > MtrRider Just Wants Doritos 11/27/2013 at 15:45

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But they won't, for a long list of reasons.

TheJWT > El Relámpago(LZone) - Humanity First! 11/27/2013 at 15:51

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I always forget how gorgeous Mk II Continentals are...

AMC/Renauledge > El Relámpago(LZone) - Humanity First! 11/27/2013 at 16:00

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Besides Continental, Aviator, Mark #, and Cosmopolitan, what could they bring back that wasn't either a flop, totally obscure, or spent as long or longer as a Mercury?

Dean > AMC/Renauledge 11/27/2013 at 16:46

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Zephyr. Town Car.

MontegoMan562 is a Capri RS Owner > El Relámpago(LZone) - Humanity First! 11/27/2013 at 16:52

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I don't care what anyone says, that's a beautiful, big coupe right there.

AMC/Renauledge > Dean 11/27/2013 at 16:53

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Town Car = leather-clad taxi.

Zephyr was a Mercury as long as it was a Lincoln.

Dean > AMC/Renauledge 11/27/2013 at 17:00

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I work at a (Ford) Lincoln dealer, people remember those names more than Aviator, Mark, and Cosmo.

AMC/Renauledge > Dean 11/27/2013 at 17:16

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They remember Zephyr for the one year since 1940 that Lincoln used the name? How old are these people?

And of course they remember the Town Car! It was the cornerstone of Lincoln's line for decades. Trouble is, it had absolutely zero cachet to anyone outside a livery service after about 2003. Retail customers were practically nonexistent /pushing up daisies. The name is about as evocative as "Checker Marathon".

desertdog5051 > El Relámpago(LZone) - Humanity First! 11/27/2013 at 19:12

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How about the Mk series.

1998 Mk 8.